Precision Marketing Campaign
A Dell client came to DellBlue seeking to create an overarching message and different vehicles where people could learn about the redesigned Precision family. We created an opportunity where Precision was positioned as a catalyst for ideas and as a tool for innovation. The message and visuals targeted Creatives and Creators.
Within the campaign we created and developed:
· A ‘pillar’ content for Precision that could act as engagement vehicle for our audiences to learn about Precision.
· A tent pole asset that other vehicles could drive to.
· Introduce the completely redesigned mobile workstation family by creating product detail pages, print ads, static and interactive banners.
· Developed both Precision brand content and transactional launch content.
Responsible for the creation of assets and the overall look and feel for the 2015 Precision Marketing Campaign. Worked as a team with the Associate Creative Director, Art Director, copywriters, designers, photographers, videographers, and the project manager.